Marketing Strategy and Implementation

We work as partners in your business to help you grow and reach your aims. You need a sound idea of where you want your business to go

Marketing Strategy and ImplementationOur Marketing and Business Strategy puts you in a position to generate the orders – our Behavioural Change division ensures that you have the best people properly trained to deliver the performance you want. This plan then drives what you do from marketing and staff to premises and finance.

Examples of our work include:

• For a holiday business – building and running the marketing database – providing monthly MIS reports and Customer Satisfaction Questionnaire analysis to monitor the business. Providing targeted database selections
• For a blue chip Seasonal Ownership business – providing the sales and marketing software, providing the invoicing and financial management software for the Owners Club, supplying marketing and analysis support to all areas of the business. We also implement the direct marketing plan from list sourcing to print and final despatch
• For an international real estate business – providing the sales and marketing software to track, manage and report on all the leads, and designing and implementing the direct marketing plan to provide these leads in the first place
• For a food company selling by mail order – providing marketing database management, monthly MIS reports, list rental management plus an overall advice and sounding board service for the marketing activity
• For a major energy provider – providing coaching and training to senior staff to help them manage and bring on their staff to help the business grow
• For the largest private client investment management company in the UK – providing marketing database software which is used in-house, copywriting services for brochures and articles plus full mailing services